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Peet's大连首店，设计将海港文化植入空间体验

笑脸蜘蛛演绎的Peet's大连恒隆首店，空间气质与材质细节暗藏城市符号，地域基因悄然植入空间叙事，助推品牌的在地化发展！

Project information

Peet's Coffee皮爷咖啡，被誉为“咖啡界的祖师爷”，深受全球咖啡爱好者的喜爱。这个创立于1966年的品牌并非追逐流量的网红，在标准化咖啡席卷全球的今天，Peet's Coffee（皮爷咖啡）依然以手工匠心精神，始终坚守初心，专注于打造优质精品咖啡。

Peet’s Coffee, revered as the "Godfather of Coffee," is beloved by coffee enthusiasts worldwide. Founded in 1966, this brand is no fleeting internet sensation. Amidst today’s global wave of standardized coffee, Peet’s Coffee remains steadfast in its artisanal spirit, committed to crafting premium specialty coffee with meticulous care.

1966年，Alfred Peet这个传说中教会美国人喝咖啡的荷兰人，因对遍地乏味苦涩的咖啡深恶痛绝，在加州伯克利掀起了一场咖啡变革。在加州伯克利镇上开设的第一家Peet's Coffee，他发明深度烘焙、坚持手工制作，Mr.Peet摘掉了“美国没有高品质咖啡”的标签，Peet's coffee的传奇由此开始。他被誉为“咖啡祖师爷”

In 1966, Alfred Peet—the Dutchman credited with teaching Americans to appreciate coffee—launched a coffee revolution in Berkeley, California, driven by disdain for the bland, bitter coffee prevalent at the time. At the first Peet’s Coffee on Vine and Walnut Street in Berkeley, he pioneered deep roasting and insisted on handcrafted methods. Mr. Peet shattered the notion that "America lacks high-quality coffee," marking the beginning of Peet’s Coffee’s legendary journey. He is hailed as the "Godfather of Coffee."

皮爷作为一名不折不扣的匠人，恪守手工烘焙的操守，以一己之力改变了美国人喝咖啡的方式，推广新鲜、小批量烘焙的深度烘焙拼配咖啡。历经半个世纪的变迁，严格的手工咖啡烘焙与制作流程仍旧渗透在所有皮爷咖啡的店铺，我们专注认真做好每一杯新鲜、浓郁、香气四溢的高品质好咖啡。

As a consummate craftsman, Alfred Peet adhered to manual roasting traditions, single-handedly transforming how Americans drank coffee by promoting fresh, small-batch, deeply roasted blends. Over half a century, the rigorous processes of hand-roasting and brewing have remained integral to every Peet’s Coffee store. We focus on delivering every cup of coffee with fresh, rich, and aromatic excellence.

△皮爷咖啡创始人（右二）

皮爷咖啡在美国的第一家门店由创始人Alfred Peet于1966年在加利福尼亚州伯克利市的Vine and Walnut大街开设。该店以独特的深烘咖啡豆和现烘现卖的模式著称，坚持小批量手工烘焙，确保咖啡的新鲜与浓郁风味。这家创始门店至今仍在运营，成为咖啡爱好者探访的“圣地”，也标志着皮爷咖啡从一家小众精品店逐步发展为全球知名品牌的开端。

Peet’s first U.S. store, opened by founder Alfred Peet in 1966 on Vine and Walnut Street in Berkeley, California, became renowned for its uniquely deep-roasted beans and "roast-to-order" model. Committed to small-batch manual roasting, it ensured coffee’s freshness and bold flavor. This flagship store still operates today as a pilgrimage site for coffee lovers, symbolizing Peet’s evolution from a niche boutique to a global icon.

△皮爷咖啡加州伯克利第一家门店

2017年Peet's进入中国以来，这里的发展迅速且充满趣味。大胆、鲜活、探索的精神如血液般流淌在Peet's的品牌基因中。Peet's带着对咖啡的极致热爱和浓郁醇香，致力于营造出一个让人们尽情享受咖啡的氛围。而笑脸蜘蛛也一直秉持着这种设计理念，以现代复古的设计表现手法，与品牌的基因灵魂融合，努力打造每一个独一无二的皮爷门店，助力皮爷品牌在中国的发展。

Since entering China in 2017, Peet’s has grown rapidly and vibrantly. Boldness, vitality, and exploration flow through the brand’s DNA. With a passion for coffee and rich aromas, Peet’s strives to create spaces where people can fully immerse themselves in coffee enjoyment. Spider Creative, upholding this design philosophy, blends modern retro aesthetics with the brand’s soul, crafting each unique Peet’s store to fuel the brand’s growth in China.

△步入店内的前区

皮爷咖啡，始终坚持匠心独运，将每一粒咖啡豆都视作艺术品来对待。从选豆、烘焙到冲泡，每一个环节都凝聚着皮爷对品质的坚守与追求。这种对咖啡的热爱与专注，正是皮爷咖啡品牌基因的核心所在。同时，皮爷咖啡也注重传承与创新，将传统咖啡文化与现代设计理念相结合，打造出独具特色的品牌风格。

Peet’s Coffee persists in its artisanal ethos, treating every coffee bean as a masterpiece. From bean selection, roasting, to brewing, each step embodies Peet’s dedication to quality. This devotion to coffee lies at the core of the brand’s identity. Simultaneously, Peet’s balances heritage and innovation, merging traditional coffee culture with modern design to forge a distinctive brand style.

△大连恒隆首家门店设计一角

这次由笑脸蜘蛛设计的皮爷门店的位于大连恒隆商场B1中心广场，是皮爷进入大连城市的首家门店。

Designed by Spider Creative, Peet’s first Dalian store is located in the B1 Central Plaza of Dalian Henglong Mall.

△大连恒隆广场

△爆炸图

大连是一座因港建市，以港兴城的存在，其中大连港位于辽东半岛南端的大连湾内，是该区域进入太平洋、面向世界的门户，也是东北地区最重要的综合性外贸口岸。

Dalian is a city built and thrived around its port. Dalian Port, situated at the southern tip of the Liaodong Peninsula within Dalian Bay, serves as the region’s gateway to the Pacific and the world, as well as Northeast China’s most vital comprehensive foreign trade hub.

△外立面实拍

笑脸蜘蛛以大连港作为参照，将港口的造型形式融入到设计当中，门店采用了通透的玻璃材质，搭配简洁的金属边框，好像坐在船舱内，透过清澈的玻璃，遥望着蓝色的海洋，圆形船窗反射着金属的光芒。这一不仅在视觉上拓展了空间，还能让路过的行人一眼窥见店内的温馨氛围，就好像游客在遥望着一望无际的大海，同时大海也在望着船上自己庇护的孩子。

Drawing inspiration from Dalian Port, Spider Creative infused harbor motifs into the design. The store features transparent glass materials paired with sleek metal frames, evoking the sensation of sitting in a ship’s cabin gazing through clear windows at the blue sea. Circular portholes reflect metallic glimmers, visually expanding the space while allowing passersby glimpses of the cozy interior—like travelers admiring the boundless ocean, which in turn watches over its sheltered voyagers.

△外立面解析图

△入口区

△外立面细节

△坐在窗边的景象

△外立面实拍

现代复古的设计理念

△商品陈列区

推开皮爷咖啡的玻璃门，扑面而来的不是咖啡香气的独角戏，而是一场沉浸式的现代与复古交织的视觉协奏曲。这个被尊为"咖啡界星巴克之父"的品牌，用半个世纪的匠心烘焙出独特的空间美学配方，让每个门店都成为流动的品牌博物馆。

Pushing open Peet’s glass door, visitors are greeted not just by coffee aromas but by an immersive symphony of modern and retro visuals. This brand, honored as the "Starbucks Father of Coffee," uses half a century of craftsmanship to brew a unique spatial aesthetic, transforming each store into a living brand museum.

当荷兰匠人Alfred Peet在伯克利点燃第一炉深烘咖啡豆时，他或许没想到自己正在编写当代咖啡美学的源代码。这位倔强的"咖啡传教士"将欧洲的匠艺精神注入美洲大陆，用炭火在咖啡豆上雕刻出风味密码——拒绝工业化流水线，坚持小批量手工烘焙，让每粒咖啡豆都带着掌心的温度。

When Dutch artisan Alfred Peet ignited his first batch of deep-roasted beans in Berkeley, he likely never imagined he was coding the source of contemporary coffee aesthetics. This tenacious "coffee missionary" infused European craftsmanship into American soil, etching flavor codes onto beans with charcoal fire—rejecting industrial assembly lines, insisting on small-batch manual roasting, ensuring each bean carries the warmth of human hands.

△休闲区

△咖啡店整体

加州阳光被解构成原木肌理与绿植矩阵，工业风的金属骨架托起复古咖啡器具，手冲吧台化作当代装置艺术。这不是简单的“旧物新用”，而是用设计解构咖啡历史——深烘咖啡的醇厚底蕴藏在做旧皮革卡座里，而现代都市的轻盈感从波浪形天花板的流线中溢出。

California sunlight is deconstructed into raw wood textures and green plant matrices; industrial metal skeletons cradle vintage coffee tools; pour-over counters morph into modern installation art. This is not mere "repurposed nostalgia" but a design-driven deconstruction of coffee history—deep roast richness lingers in weathered leather booths, while urban lightness spills from the flowing lines of wave-like ceilings.

△入门区域

大连首店的双重奏

△店内人物活动

设计从大连港的海港文化汲取灵感，让空间成为一座微缩的城市记忆博物馆：

- 不锈钢组成的支架，暗喻北方重工业的硬核基因

- 精巧的吊灯好像船舶上的信号灯，光束扫过时，好像还能听到耳畔的浪潮声

- 水磨石地面嵌入的碎贝壳，是渤海湾送给咖啡客的悄悄话…

这些元素并非符号堆砌，而是将大连的海洋工业DNA与皮爷的匠人精神连接——就像Alfred Peet当年用欧洲匠艺改造美洲咖啡文化，我们让在地元素与品牌基因完成跨时空重组。

The design draws inspiration from Dalian Port’s maritime culture, transforming the space into a microcosm of urban memory:

- Stainless steel frameworks allude to Northern China’s industrial grit.

- Delicate pendant lights mimic ship signal lamps; when beams sweep by, one almost hears crashing waves.

- Terrazzo floors embedded with crushed seashells whisper Bohai Bay’s secrets to coffee lovers...

These elements are not superficial symbols but a fusion of Dalian’s maritime-industrial DNA with Peet’s artisanal spirit—just as Alfred Peet reshaped American coffee culture with European craftsmanship, we interweave local elements with brand genes across time and space.

△休闲区

设计像策展人般重构空间叙事：

- 保留的绿植幕墙不只是装饰，而是重构自然与都市的能量结界

- 金属的圆环咖啡豆展示柜，让产品本身成为动态艺术装置

- 经典的咖啡香氛系统，用气味分子绘制空间古典地图

当顾客抚摸桌面上模仿船木裂痕的纹路时，指尖划过的是一座城市的咖啡化表达。

The design curates spatial narratives like an exhibition:

- Preserved green plant walls are not mere decor but energy fields merging nature and urbanity.

- Metal-ringed coffee bean display cases turn products into dynamic art installations.

- Classic coffee scent systems map spatial nostalgia through aromatic molecules.

When customers trace the ship-wood-inspired cracks on tabletops, their fingertips brush against a city’s caffeinated expression.

△设计细节部分

皮爷咖啡用56年证明：真正的经典从不需要追逐潮流。

我们的设计同样遵循这条理念——

- 我们保留混凝土的原始肌理，却在缝隙嵌入会呼吸的海洋贝壳

- 沿用美式复古的深棕主调，却用金属冷色作为空间跳色

- 我们采用经典的胡木长桌，同时也给它注入了共享新基因

当夕阳透过船窗式的玻璃隔断，在地面投下流动的光斑时，你会突然读懂什么是“空间即品牌”：这里盛放的不仅是咖啡，更是一座城市的现代性缩影。

Over 56 years, Peet’s Coffee has proven: True classics need not chase trends.
Our design follows this ethos—

- We retain concrete’s raw textures but embed breathable seashells in crevices.

- We uphold retro American dark brown tones but punctuate spaces with metallic coolness.

- We use classic walnut tables yet infuse them with communal modernity.

As sunset streams through porthole-like glass partitions, casting fluid light patterns on floors, one suddenly grasps "space as brand": Here lies not just coffee but a city’s modern microcosm.

△吧台区

△共享长桌区

设计从不在表面贴标签，而是把城市文化基因融入整体空间，设计不仅仅是好看，而是提升品牌在当地的势能。

Design never slaps on labels but weaves urban cultural genes into spatial wholes. It isn’t just about aesthetics but elevating a brand’s local resonance.

△休闲区

品牌的在地化是现在所有国外品牌和国内品牌都在关注的话题，笑脸蜘蛛在每个设计中都会考虑到在地化元素的应用和表达，并探索了很多年，在地化的表达目的是能够拉近品牌与当地消费者之间的距离，从而助推品牌的在地化发展。

Localization is a focus for all global and domestic brands. Spider Creative consistently integrates localized elements into designs, exploring for years how such expressions bridge brands with local consumers, driving regional growth.

△吧台区

贝壳解构 ◆ 吧台叙事

△吧台区

吧台区撷取大连港百年历史与海洋文化精髓，以胡桃木的温润质感与现代金属的冷峻线条交织，现代工业的理性框架，包裹着咖啡文化的感性内核。构筑复古与摩登的平衡之美。背景墙以米白色水洗石为底，细碎贝壳点缀其间，灯光倾泻时如潮汐漫过沙滩，既呼应城市记忆，又以材质的碰撞凸显设计巧思，功能与美感并行不悖。

The bar area distills Dalian Port’s century-old maritime legacy, interlacing walnut wood’s warmth with modern metal’s crisp lines. Industrial rationality frames coffee culture’s emotional core, balancing retro and contemporary beauty. A backdrop of ivory-hued washed stone, sprinkled with delicate seashells, glows under lighting like tides caressing sand—echoing urban memories while highlighting design ingenuity through material contrasts.

△吧台解析图

△均为吧台区

贝壳解构 ◆ 肌理筑墙

△LOGO样式

品牌标识像被潮水冲上岸的时间标本，碎贝壳与暖光交织，抽象化演绎大连的海洋印记。材质兼顾耐久性与艺术性，细节中暗藏城市符号，既非浮夸的文化堆砌，亦非流于形式的装饰，而是将地域基因悄然植入空间叙事。

Brand logos resemble time capsules washed ashore, where crushed shells and warm light abstractly interpret Dalian’s maritime imprints. Materials balance durability and artistry, embedding subtle urban symbols—neither ostentatious cultural clutter nor superficial decor, but a quiet infusion of regional DNA into spatial storytelling.

△墙壁肌理展示区

海岸文脉 ◆ 共享欢笑

△共享长桌区

客座区以共享长桌为核心，向外延展错落有致的多元组合：深棕皮质卡座沉稳慵懒，木质桌椅轻盈质朴，临窗单人位适配独处需求。座位疏密有致，私密与开放分寸得宜；工业风金属框架长桌与暖调木纹相融，既满足社交场景的实用性，亦赋予空间松弛的呼吸感。

Seating revolves around communal tables, extending into diverse arrangements: deep brown leather booths exude relaxed elegance; wooden chairs radiate rustic simplicity; window-side solo seats cater to solitude. Layouts balance privacy and openness; industrial metal-framed tables blend with warm wood grains, serving both social utility and spatial serenity.

△共享长桌解析图

△共享长桌区

△共享长桌拆解图

海岸文脉 ◆ 元素凝练

设计从大连的港口历史与海浪形意中抽丝剥茧：天花与地面的起伏线条若浪涌层叠，碎贝壳如散落岸边的时光碎片，胡桃木的天然纹路与金属的工业气息隐喻城市新旧交融。元素取舍皆考量施工落地的可行性，以简驭繁，令文化意象轻盈附着于现代空间骨架之上，无声诉说着属于大连的故事。

Design unravels Dalian’s port history and oceanic rhythms: undulating ceiling and floor lines mimic rolling waves; scattered seashells resemble time-fragmented shores; walnut wood’s natural grains and metal’s industrial edge mirror the city’s old-new fusion. Elements prioritize constructibility, simplifying complexity to let cultural motifs lightly cling to modern frameworks, silently narrating Dalian’s tale.

△设计细节

海岸文脉 ◆ 留下足迹

△摄影区

那些被刻意保留的"不完美"最动人：皮质沙发细微的褶皱藏着时间的包浆，水洗石墙面不均匀的肌理模仿着被海水侵蚀的礁石。这些充满呼吸感的细节，让空间随着使用痕迹自然生长。空间还留有让客户自由呼吸的区域，好像摄影棚的区域设置在角落，让客户方便打卡，留下一张属于这里的纪念。

The most moving details are the intentional "imperfections": subtle creases in leather sofas hold time’s patina; uneven textures on washed stone walls mimic sea-eroded rocks. These breathable details let spaces evolve with use. A photo-friendly corner invites patrons to capture memories.

△摄影区

"真正的商业空间设计，不是建造完美的容器，而是创造值得驻留的生活剧场。"大连恒隆首店的工业风遇见海洋元素的柔美，碰撞出的不只是视觉张力，更是属于当代都市人的精神栖息地——在这里，每一处设计都和人在空间体验的紧密结合。

"True commercial design doesn’t build perfect containers but creates life theaters worth lingering in." Where Dalian Henglong’s industrial edge meets oceanic softness, the collision sparks not just visual dynamism but a spiritual haven for urbanites—here, every design element intertwines with human experience.

Peet's coffee坚持一店一设计理念，差异化空间叙事。这与peet's创始人坚持的价值观一致，笑脸蜘蛛作为Peet's年度设计服务机构，完成了多家核心门店的设计工作，在皮爷门店设计中不断对其向内探索，挖掘最具代表性皮爷品牌精神表达。当走进每一家皮爷咖啡门店，都仿佛踏入了一个将品牌基因深深烙印在空间中的艺术世界。

Peet’s Coffee insists on "one store, one design," differentiating spatial narratives—aligning with founder Alfred Peet’s values. As Peet’s annual design partner, Spider Creative has completed multiple flagship stores, continuously mining the brand’s core spirit. Entering any Peet’s store feels like stepping into an art world where brand genes are deeply etched into space.

△One Store One Design

笑脸蜘蛛提出并坚持”空间既品牌“的设计理念，在当今竞争激烈的商业环境中，空间不再只是商品销售的场所，而是品牌的延伸和体现。好的商业空间设计不仅要追求耳目一新的视觉效果，更重要的是实现长久的商业目标，让消费者留连忘返。

Spider Creative advocates "space as brand." In today’s competitive market, spaces are no longer mere sales venues but brand extensions. Great commercial design pursues novelty while achieving long-term goals, making consumers linger.

通过恰当的空间设计，提供与品牌价值观一致的体验，可以有效地为品牌塑造和传达其独特的空间心智，使品牌在竞争激烈的市场中突出自己，树立其独特的品牌形象和身份。帮助消费者识别和区分于其他品牌，形成忠诚度，并以此建立与消费者更深层次的情感连接。为实现品牌的商业目标赋能。以量身定制的空间形象实现品牌长久的商业目标，让消费者通过空间记住品牌。

Through thoughtful spatial design, brands deliver experiences aligned with their values, shaping unique identities that stand out, foster loyalty, and deepen emotional connections. Tailored spatial imagery empowers lasting commercial success, ensuring brands are remembered through space.

品牌：皮爷咖啡大连首店

设计: 笑脸蜘蛛|Spider Creative

摄影: 图派视觉

网站：www.spidercreative.cn

Brand: Peet's Coffee

Design: Spider Creative

Photography: TOPIA

Website:www.spidercreative.cn

Work with us—write to Email：hr@spidercreative.cn