喜茶北京大悦城

△ 太空星球磁场概念

01.

Introduction

引言

相对论认为是物体的质量引发了时空的弯曲，

宇宙时空的自然膨胀又导致那里出现了空间上的“空缺”，

为了填补空缺所产生的吸引物体的力便是万有引力。

Relativity holds that the mass of an object causes the bending of spacetime,

The natural expansion of space and time in the universe leads to

the “vacancy” in space,The force that attracts an object in order to fill a

vacancy It's gravity

△ 引力中心—“朝阳引力”动画展示

北京朝阳，有红墙金河，商贸工业与潮流艺术并行，以独特东方魅力和开放活力创造着多元内容;日出日落，朝阳仿佛划出了一个时空隐性磁场，吸引着各地有梦的年轻人奔赴而往。

我们以“万有引力”为设计概念，焕新了中国首都大悦城喜茶店。化身灵感宇宙，以球体为媒介释放能量，呈现北京的“朝阳引力”为空间设计创造了一个人与人、人与物，人与空间互相吸引连结的共同体

Chaoyang, Beijing, with red walls and golden rivers,Trade and industry go hand in hand with trend art,Create diversified contents with unique oriental charm and open vitality;At sunrise and sunset, the rising sun seems to draw a hidden magnetic field in time and space,It attracts young people with dreams everywhere.

Based on the design concept of “universal gravitation”, HEYTEA team rejuvenated HEYTEA store in Joy City, the capital of China.Incarnate the inspiration universe, release energy with the sphere as the medium, and present the “sunrise gravity” of Beijing，We use space design to create a community where people and people, people and objects, people and space attract each other.

02.

Gravity Center

引力中心

球体饱含人类对宇宙天体的无尽想象，我们因此以“球”呈现引力的可视性，将多个球体贯穿于整个空间，把“灵感能量"汇聚在喜茶。

The sphere is full of human's infinite imagination of the celestial bodies, so we use the “ball” to show the visibility of gravity.Multiple spheres run through the whole space and gather “inspiration energy” in HEYTEA.

△球体映射背景的水纹灯光

△定制超大金属装置球体

主球体悬挑于门店入口正上方，成为整个空间的视觉中心，人们进入、经过或在此小憩都能感受到球体所带来的能量场。

The main ball overhangs directly above the entrance of the store and becomes the visual center of the whole space,People can feel the energy field brought by the sphere when entering, passing or taking a nap here.

△两球相望

顺着自然动线进入店内，较小的子球体同样置于顶部，接收着主球体的磁场，在蜿蜒的空间中磁场接力进行延续。

Along the natural line into the store, the smaller sub sphere is also placed at the top, receiving the magnetic field of the main ball, and continuing the magnetic relay in the winding space.

03.

Time Travel

时间穿梭

△ 时空穿梭概念 动画展示

一颗球落入时空隧道，回到过去碰撞出磁场，走向未来。

A ball falls into the space and time tunnel and goes back to the past to collide with the magnetic field and move towards the future.

△现场平面

值得一提的是，场地因靠近消防通道，曾是项目的主要难点，但我们在平面布局中巧妙的将空间通道与公共区域分隔，

从而形成了一条沉浸式隧道，过往的人群自然的被其吸引并想要一探究竟。

It is worth mentioning that, the site was once the main difficulty of the project because it was close to the fire access,

However, we cleverly separate the space channel from the public area in the plane layout, thus forming an immersion

tunnel. The passing people are naturally attracted by it and want to find out.

在干净纯粹的灰色主基调下，利用不同的材质变化，营造出变幻莫测的场景转场:“穿过球体，走进被镜面所笼罩的虚实空间，水纹将镜面世界切换到由上至下的涟漪中，穿梭于现实与镜面之中，感受反射所带来的空间体验之美。”

Under the main tone of clean and pure gray, Using different material changes change unpredictably scene：

“Through the sphere, into the virtual and real space enveloped by the mirror, the water pattern will switch the mirror world to the top to bottom ripples, shuttle through the reality and mirror, and feel the beauty of the space experience brought by the reflection.”

△ 穿梭隧道现场

将自然界的动态水纹元素，引入空间立面设计，增加设计的丰富性，并通过球体的反射焕发新的生机，唤醒体验官的多重感官。

The dynamic water pattern elements of nature are introduced into the space facade design to increase the richness of the design. And through the reflection of the sphere, the new vitality will awaken the multiple senses of the experience officer.

04.

Expericence

Mangetic Fied

磁场体验

05.

Exploration

探索

主球体下方的座位运用模块化设计，将三维的球体元素平面化，并拆分为小单元的座椅自由组合，灵活应对不同使用场景。同样增加植物一类的自然元素，增加场域内的能量源，使得空间更具灵感。

The seat under the main ball body is modularized, and the three-dimensional sphere elements are planarized and split into small unit free seat combinations, which flexibly respond to different use scenarios.

Similarly, add natural elements such as plants, increase energy sources in the field, and make the space more inspirational.

△ 不同场景展示

利用走马灯的形式，空间将具有速度感的信息传递给每一个喜茶灵感体验官。快速发展的时代进程交叠专属的文字呈现，走进专属空间的叙事情境，多元素动态体验的方式表达了设计概念中的未来感。

两处入口的品牌Logo都采用霓虹的渐变的设计形式，醒目且趣味化，表达了宇宙多样性，鼓励人们逃离逃离枯燥单一的生活，感受多彩世界。同时室外椭球体镜面logo，是室内球体的变形，承接了喜茶引力磁场向室外空间散发能量的作用。

Using the form of riding lantern, space will convey information of speed sense to every tea inspiration experience officer. The rapid development of the times overlaps the exclusive text presentation, enters the narrative situation of the exclusive space, and the multi-element dynamic experience expresses the sense of future in the design concept.

△ 呼吸LOGO灯实景

△ 鲜果手作区实景

喜茶坚持新鲜处理水果，手工剥皮去籽，最大程度保证果肉纤维天然完整。鲜果手作区采用透明玻璃，顾客可以直接感受新鲜水果的制作加工过程，以及品尝到充盈饱满口感的饮品。

HEYTEA insists on fresh fruit processing, hand peeling and seed removal to ensure maximum natural integrity of pulp fiber. The fresh fruit hand-made area adopts transparent glass, so customers can directly feel the production and processing process of fresh fruit and taste drinks with full taste.

△ 店内设计铭牌实景