喜茶成都万象城PINK

选址位于成都万象城中心广场，现状环境具有较强烈的建筑语言，若刻意打破这种建筑的连贯性，显然会造成观感上的混乱。因此，我们需要平衡门店空间与现有建筑之间的和谐感，如何让追求年轻感的喜茶品牌适当跳脱出这个预设环境，是这次设计需要面临的首要问题。

The selected site is located in the central square of Chengdu MIXC, the current environment has a strong architectural language, if deliberately break this architectural coherence, it will obviously cause confusion in the perception. Therefore, we needed to balance the harmony between the store space and the existing architecture, and how to let the youthful Hey Tea brand break out of this pre-determined environment was the primary problem we needed to face in this design.

同时，如何延续喜茶PINK粉色主题又是我们这次需要创新思考的，这次需要为成都PINK带来一场接地气的粉色注解。

At the same time, how to continue the pink theme of Hey Tea PINK is again what we need to think about innovatively this time, and this time we need to bring a grounded pink note for Chengdu PINK.

我们认为空间设计不仅关乎视觉层面，处理人与自然、文化、生活的关系才是我们工作的核心内容。喜茶成都万象城PINK店的室内外空间再现了成都街巷里闲适的生活氛围，体现了对当地文化的尊重。这次诠释PINK的过程，像是一场与历史的持续对话，同时也是我们对于城市空间公共性以及城市生活趣味性的探索。

We believe that space design is not only about the visual aspect, but also the relationship between people and nature, culture and life is the core of our work. The interior and exterior spaces of the PINK store in Chengdu MIXC recapture the casual living atmosphere of Chengdu's streets and alleys, reflecting a respect for the local culture. The process of interpreting PINK is like an ongoing dialogue with history, but it is also our exploration of the public nature of urban space and the fun of urban life.

体验动线

第一个动作，我们选择了旋转，通过出挑的粉色屋檐和抽象的酷银飞来石，重新探索构筑充满神秘感的半室外空间。温暖如阳的粉砖与磨砂金属，是一种奇妙的搭配方式。贯穿整个门头的粉色发光灯带，使整个立面在略带少女的情绪下萌发对未来的向往。

For the first move, we chose to rotate and re-explore the construction of a semi-outdoor space full of mystery through the out-of-the-ordinary pink eaves and abstract cool silver fleur-de-lis. The warm, sun-like pink tiles and frosted metal are a wonderful way to match. The pink light-emitting strip running through the entire doorway makes the whole façade sprout a yearning for the future in a slightly girlish mood.

这种活泼的处理手法延续到了室内吧台上方，通过微微弧形的粉色吊顶，阐述着PINK该有的柔和力度

This lively treatment continues above the interior bar, with a slightly curved pink ceiling that illustrates the soft intensity that PINK should have.

室内与室外的客区空间，既有围合式又有一溜排开的座位布局，讲究的是即便紧邻拥簇，也能划分出各自独立的话题天地。

The indoor and outdoor guest area space, both enclosed and lined up seating layout, is to be able to divide their own independent topic world even if close to the crowd.

品质

细节成都传统茶馆的竹椅与粉扑扑的PINK来一场独具味道的对撞。

Chengdu traditional teahouse bamboo chairs and powder puff PINK to a unique flavor of the collision.

晒着太阳喝杯茶

Drinking a cup of tea in the sun

室内飞来石下的喜茶茶盒陈列展示

Indoor display of Hey Tea tea boxes under the Feilai Stone