喜茶深圳前海万象

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INSPRIATION STORY

前言

在我们2021年年初Inhouse喜茶设计时，起源于2012年的喜茶已经是一个中国网红品牌。当时的喜茶经过2020年的快速发展，在全国也已经拥有众多形象各异的门店。我们的设计工作始于以下三个问题：一、如何重现与延续喜茶独有的品牌精神，例如如何回归品牌中的酷、灵感与极致？二、不缺网红打卡属性的喜茶门店，如何能给顾客带来持续的高品质体验。在现有良好传播力的前提下，如何让门店空间既好看又好用还要有极强的品牌人文关怀？三、在市场竞争和商业效率考量下，如何平衡好体验与成本？

At the time of our Inhouse Hey Tea design in early 2021, Hey Tea, which originated in 2012, was already a Chinese internet sensation brand. At that time, after a rapid development in 2020, Hey Tea also had many stores with different images across the country. Our design work began with the following three questions: First, how to recreate and continue the unique brand spirit of Hey Tea, such as how to return to the coolness, inspiration and extremity of the brand? Second, how to bring customers a continuous high quality experience in the Hey Tea stores, which do not lack the attributes of a netizen card. Under the premise of the existing good communication power, how to make the store space both good-looking and good to use and also have a strong brand humanistic care? Third, under the consideration of market competition and business efficiency, how to balance experience and cost?

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INSPRIATION STORY

前言

”仰望“的穹顶秘境

深圳前海城市设计（OMA概念方案）

深圳前海呈现的高密度城市街区，深圳多样富饶的生态系统，通过一个巨构的城市环路连接。

Shenzhen Qianhai presents a high-density urban neighborhood, Shenzhen's diverse and rich ecosystem, connected by a megastructural urban loop.

巴克敏斯特·富勒，空投4D塔楼，1928

基于前海的城市特质，以及富勒于上世纪初提出的建筑构想，我们尝试探索如何运用植入式构筑物及尽可能少的材料，创造出尽可能大的“被遮蔽”空间。以便从感知上强化空间的”大“。

Based on the urban character of Qianhai and Fuller's architectural vision at the beginning of the last century, we tried to explore how to use implanted structures and as few materials as possible to create the largest possible "obscured" space. In order to perceptually reinforce the "bigness" of the space.

“穹顶秘境”用圆、环、弧线等几何语汇表现“穹顶”的控制性和仪式感，打破原始规矩细碎的空间束缚。平面布置完厨房区域后，在最开敞的空间正中央为圆心，由中心向四周辐射展开穹顶的叙事性描述。抽象的城市综合体用反射管状镜面簇拥着，一并强化着空间的“超现实”氛围，呼应前海区域的未来感

The "Secret Dome" uses the geometric vocabulary of circles, rings and arcs to express the control and ritual of the "dome", and to break the constraints of the original rules and fragmented space. After the kitchen area is laid out, the narrative description of the dome radiates from the center to the surrounding area, with the center of the most open space as the center of the circle. The abstract urban complex is surrounded by reflective tubular mirrors, reinforcing the "surreal" atmosphere of the space and echoing the futuristic feel of the Qianhai area.

仰望穹顶，鼓励繁忙的都市人放下手机，充分享受下沉城市广场中的那抹蓝天与阵阵微风。

Looking up at the dome encourages busy urbanites to put down their cell phones and fully enjoy the blue sky and gust of breeze in the sunken city square.

体验动线

连接商场公区空间与店内点单区的是一片自左向右微微倾斜的白面体量，空间节奏在这里发生强弱中和的变化，故意压低的吊顶强调空间先抑后扬的对比。烘托出室内的宽敞与明亮。

Connecting the public space of the mall and the ordering area of the store is a white volume that slopes slightly from left to right, where the rhythm of the space changes in a neutral way, and the deliberately low ceiling emphasizes the contrast of the space first suppressed and then raised. The deliberately low ceiling emphasizes the contrast between the first and the second. The spaciousness and brightness of the interior are accentuated.

饮茶座位，从室内蔓延到室外，提供了灵活多样的落座选择。

The tea seating, spreading from indoors to outdoors, provides flexible and diverse seating options.

品质细节

蕨类植物作为华南热带最日常的元素，以不具侵略性的方式存在于空间的各个角落，有从天而降，也有低调点缀某个角落。连接空间里的所有介质，模糊室内与室外，建筑与自然，现实与幻想的边界。

As the most everyday element in South China's tropics, ferns exist in all corners of the space in a non-invasive way, either falling from the sky or discreetly dotting a corner. Connecting all mediums in the space, blurring the border between interior and exterior, architecture and nature, reality and fantasy.

为了让未来感更存粹，我们重新设计了户外遮阳伞、可折叠收纳的杯架、横推式的门把手。

To make the futuristic feeling more surviving, we redesigned the outdoor sunshade, foldable storage cup holder, and horizontal pushing door handle.